Kat Von D, master tattoo artist, reality TV star, author, and owner of her own tattoo shop High Voltage made a huge “fucking” buzz (as Kat would word it) when she came out in 2008 with the launch of her makeup line. Now 2011 the line has expanded to more than just four lipsticks, an eye palette, and brush set. The Brand has fans coming from all over to shop at Sephora.
Sephora was kind enough to let elevated cast members meet Kat Von D on August 23, 2011 in the 34 Street location. The room’s ambiance was so Kat. The set up was black table cloths with sensual red roses and two candles on each side of it. The table where Kat sat stood a beautiful lamp that looked like a mini black chandelier with red light bulbs. The whole room was lightly lit red. Kat explained how she is a very detailed person and this was quite evident.
Before she jumped to product we really dived into Kat’s life and learned facts about her life that has made her who she is today. See, her artistic abilities were always deeply rooted from her parents. She learned at the age of 6 to played classical piano. Her parents instilled in her the value of maintaining an amazing talent by having her practice two hours every day. By age 14, her artistic abilities took a more visual approach when she started doing tattoos on friends and neighbors. By 16, she was working in a tattoo shop. “Getting tattooed is a bonding experience; it is exchanging energies,” said Kat. When Kat tattoos she feels in her element and she likes to do it barefoot. She believes to tap into her creativity, one must mediate. She mediates at least 15 minutes every day.
Kat Von D’s vibe, almost hippie like, was very soothing and relaxing much like the dim red room we sat in. When speaking about her makeup line she often got giddy and placed her hand over her mouth when she laughed. “It is something that I am so proud of,” said Kat with a smile from ear to ear. Her new products had a sense of unity to them. They can almost link sell themselves. Her new fragrance Poetica housed top notes of rose and passion fruit, middle notes of orchid and Jasmine, and the bottom notes of sensual musk and praline. Along with this fragrance came a palette named Poetica (sold separately) with a set of neutrals and a spectrum of deeper colors like red-purple for the edgy glam girl. Other palettes were created for her other fragrances Saint (frosty pinks, gold, and chocolates) and Sinner (dark smoky palette). Each of these palettes comes with a waterproof pencil. Discover your makeup persona, are you a "Saint", "Sinner", or now a "poetica"(maybe this can be a little of both)!
Other great additions to the line included her Rehab Priming Elixir which was so soft on the skin (not like the greasy silicone slip from other primers which shall remain nameless). Kat calls this her "black rose primer detox.” This primer is oil free, pore minimizing, and anti-aging. The papaya extract helps clear any impurities in the skin. This will also extend the wear of your makeup and give you great skincare benefits at the same time.
Kat has new palettes, fragrances, primers-What’s missing? Lips! She has 5 great new metallic shades of long wearing, vitamin infused colors that were described as shiny gift wrap for your lips. The foiled love lipstick is a great alternative from her first lipsticks which were all matte colors.
One of the things I loved from Kat Von D was her humbleness and amazing quality to want to help others. Her holiday palettes which aren’t out yet were inspired by two girls Kimberly and Evelyn. These children are part of a program at the Art of Elysium. This non-profit organization seeks working artists, actors, and musicians to help children who are battling a serious medical condition. Through the power of art these kids get a chance to rebuild their esteem and learn new things in the process. Please visit the site for more information: http://www.theartofelysium.org/.
As if she hasn’t accomplished it all. Kat Von D can add one more thing to her lengthy resume- clothing designer! The line is inspired by underwater, sunken treasures, tarnished buttons, pirates, etc… As she is very detailed with her makeup, her clothing will be no different. “These clothes cannot be replicated,” said Kat Von D. The inside lining of some clothing pieces will have personal love letters sewn in. Her line features maxi dresses, high quality knit sweaters that are so edgy and fun, and military jackets. One jacket in particular I NEED in my life. It is a tailored, structured metallic jacket which can be a staple to any fall ensemble. Visit her site to learn more: http://www.katvond.net.
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